It is celebrated on the Navami of the Krishna Paksha of Bhadrapada. Gogadeva is worshiped on this day. Also known as Goga Navami. It is believed that Gogadeva protects life from snakes. The serpent deity is also worshiped in it. On the day of Goga Navami, by worshiping Jaharveer Goga Ji, Goga Ji Maharaj protects us from snake bites. On this day, along with the worship of Goga Jahar Veer, the serpent deity is also worshiped. This festival falls in the month of August and September.
Jaharveer Goga Ji is a popular deity in Northern India, who is worshiped with full devotion in Uttar Pradesh, Himachal Pradesh, Rajasthan, Haryana and Punjab. In Rajasthan, grand fairs are organized on Goga Navami and the festival lasts for three days. The Goga Navami Fair is the largest and popular in Hamirpur district of Himachal Pradesh.
Goga Ji is especially venerated as a protector from snake bites and related ailments. Snakes are considered divine creatures in Hindu mythology, and Goga Ji's ability to control and heal snake bites reinforces his importance in local traditions. Devotees seek his blessings to ward off snake-related dangers.
Goga Navami is not limited to religious observances; it also features cultural events. Folk music, dances, and performances depict Goga Ji's life and legends, adding a vibrant cultural dimension to the celebrations.
Devotees offer milk, sweets, and gram flour (besan) to Goga Ji's idol or image. The ritualistic offerings symbolize reverence and seek his blessings for protection, well-being, and the alleviation of ailments.
Goga Navami holds spiritual significance as a reminder of the valor and compassion that are central to Goga Ji's character. It encourages individuals to embody qualities of bravery, selflessness, and service to humanity.
On this day, after grinding it with ocher on the wall, grinding coal in milk, making a chakor house and making five serves in it. After this, water, raw milk, roli-rice, millet, flour, ghee, sugar should be offered on these snakes and the priest should be given alms.
Various worships and processions are organized on this day in the Guga Mari temples. On Goga Navami, Hindu devotees also tie a Rakhi or Raksha Stotra to Lord Goga as an assurance of protection from any injury or damage.
Women are fortunate to perform this fast. The husband is protected from adversity and the desire is fulfilled. Bahi vaccinates the brothers and feeds them sweets. In Badel, brothers give money to the sisters in power.
Goga Navami in 2025 is on Sunday, 17 August 2025.
Goga Navami is a Hindu festival that commemorates the warrior-saint Goga Ji, also known as Gugga Ji or Jahar Veer Goga. Goga Ji is revered for his bravery, compassion, and legendary ability to protect people from snake bites and illnesses.
Goga Navami is observed on the ninth day (Navami) of the bright fortnight (Shukla Paksha) in the Hindu month of Bhadrapada (August-September). Devotees gather at Goga Ji's temples, offer prayers, flowers, and food. They also recite Goga Ji's hymns and reenact his legendary deeds.
Devotees offer milk, sweets, and gram flour (besan) to Goga Ji's idol or image. These offerings symbolize reverence and seek his blessings for protection, well-being, and the alleviation of ailments.